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mhoffmanpremier
- Jan 24, 2020
- 1 min
The Experience Economy!
Companies that don’t understand how to create the right experiences for employees & customers will not have the necessary tools to sustain and grow their business in the new experience economy. Businesses must orchestrate memorable experiences where the memory itself becomes the product. Experiences give brands a competitive advantage by attracting and maintaining top performers and customers. How an experience makes someone feel is the key factor in earning loyalty and repea
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mhoffmanpremier
- Jan 16, 2020
- 1 min
Your Careers Page is Showing!
A job you take to survive or a job that helps you thrive. Which one does your company offer? Your careers page is one of the biggest online indicators of what your company culture is actually like and yet many just list job openings, with salary and medical benefits. Candidates can get a paycheck and medical benefits at most jobs. Your careers page should stand out to job seekers. A standard bland, careers page is easily forgotten and skipped over for a more appealing opportu
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mhoffmanpremier
- Jul 4, 2019
- 2 min
Bonus vs Incentive
In a recent sales meeting with a CEO, I was told that their company would not be interested in an incentive program because they acknowledged and rewarded employee achievements with commissions alone. My response was so do a lot of other companies, what sets you apart? He just ended up saying that was good enough. Well may be they were good, but why be good when you can be great? Why would an employee not leave that company for another company that offers commissions and also
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